Media Moves… TheMediaOnline’s weekly round up. marcusbrewster appoints new MD. New director appointed at Blowtorch Advertising. Juliet McGuire new editor of Women on Wheels. Julian Ribeiro resigns from Lowe & Partners. Acclaimed sports journalist and presenter takes reins of CNN’s monthly horse racing programme. Brand Council South Africa announces new chairperson and board. Grey appointed as first global creative agency for Bose. Foschini appoints Jupiter CT to produce a series of TVCs. SPARK Media launches Digital Briefcase as a digital marketing services offering for SMEs.
This week’s BIG move: marcusbrewster appoints new MDIntegrated PR and strategic communications agency marcusbrewster has heralded its 25th anniversary year with the appointment of Andre Fourie as managing director.
Commenting on his appointment, Fourie says it is an honour to head up one of South Africa’s oldest and most awarded agencies. “The agency has had unparalleled success over the past 25 years and has transformed the South African PR industry by pioneering new models of PR delivery. I hope that my unique experience, especially in the fields of technology and strategic consulting, will help shape the agency as we work toward another 25 years of industry-leading campaign development and implementation.”
Agency chairman Marcus Brewster says: “With a focussed credo that every decision we make in the business must serve our clients’ interests, I have been acutely aware of the need to appoint a very specific individual to lead the firm of marcusbrewster into the future. Having tracked the fortunes of the PR industry’s young leaders, I can confidently say that Andre Fourie is the smartest guy in the room.”
Fourie, 33, joined the agency in June 2015 as Strategic Communications Director, following stints as a senior member at several top Cape Town consumer, B2B and technology PR agencies.
Who’s moved where
New director appointed at Blowtorch Advertising
Blowtorch Advertising has announced the appointment of Boitumelo Tlhoaele as a company director. Tlhoaele, who cut his teeth at Blowtorch Advertising 10 years ago as a junior copywriter, plays a key role in guiding clients’ communication from creative concept all the way through to execution.
Director of Blowtorch Advertising, Bjorn Annegarn, says, “Boitumelo believes that the end product must always be a relevant and an effective creative execution of clients’ strategic marketing objectives. It is this steadfast and resolute mind-set that makes him an asset to the management team.”
Tlhoaele meanwhile says he’s excited about this next step in his career. “More than anything this appointment is an affirmation that my beliefs are part and parcel of what Blowtorch is about. As a Director my job is to ensure that the ball is not dropped in terms of creative execution and to exceed client expectations – I feel it’s a case of the more things change, the more they stay the same.”
Julian Ribeiro resigns from Lowe & Partners
Julian Ribeiro has resigned from Lowe & Partners. Jeremy Hine, Mullen Lowe Group EMEA president, said Ribeiro had successfully led the agency through an important transition. “Julian has helped the agency to get ready for its next exciting chapter. Having achieved what he set out to do, he feels that it’s a good time to move on to a new challenge. He leaves with our very best wishes and thanks.”
During 2015, Ribeiro consolidated the two Lowe agencies in Cape Town and Johannesburg. He also has had a successful drive with the agency’s new business efforts, with the agency winning multiple projects and four new clients during the year, culminating in two additional substantial business wins in December.
Lowe & Partners was the best performing agency at the ACA Apex Awards, winning the Grand Prix, and was the Top Small Agency in the Loeries Rankings in 2015.
Ribeiro’s responsibilities will be assumed by the management team of Katinka Pretorius (MD), Kirk Gainsford (CCO), Sarah Dexter (MD, OIL) and Rod Wilson (COO), who will report to Hine.
Juliet McGuire new editor of Women on Wheels
Motoring TV presenter and Women on Wheels online editor, Juliet McGuire, has taken over the role as editor of SA’s leading female motoring magazine, Women on Wheels.
In a fast-paced world where motoring news is written for women by women, leading female motoring magazine, Women on Wheels, McGuire heads up the reigns of the 2016 edition, taking over from outgoing editor, Charleen Clarke.
“I am so excited to take over editorship of the Women on Wheels magazine. I have big shoes to fill following the previous editor, Charleen Clarke who now leaves this role, but I have no doubt that with my knowledge and experience of the industry and with the great support of the Associated Media Publishing team behind me, we will continue to produce a unique and superior product,” she says.
McGuire’s background in motoring drives back to when she initially studied film and television techniques, before enrolling at Stellenbosch University to major in English and Psychology. McGuire then completed her honours in Journalism before heading to CAR magazine to pursue her passion for cars and writing.
Cinemark’s rising star behind big screen scenes
Cinemark’s newly appointed marketing assistant, Nobahle Nomamiya Setlogelo, is a media and entertainment enthusiast who thrives on personal development and personal excellence. Nicknamed Bahle, this 23-year old is taking to the big screen like a pro.
“My function involves PR, assisting in developing and maintaining Cinemark’s brand, more particularly in the B2B marketplace. I play a role in working towards increased and more relevant coverage in industry journals and websites too”, Bahle explains.
As someone who conducted brand activations and promotions on weekends and during holidays while a student, Bahle has worked her way up from a receptionist working towards a qualification in media practice, to where she is now – a Marketing Assistant for a reputable cinema sales company. She says, “I think what makes me stand out is that I am not afraid to try new things and to put myself out there. I believe that is a valuable asset”.
Dying to go to New York City and addicted to films and series, this dynamic lass is thrilled to a part of the Cinemark team. Ambitious and passionate about the industry, her personal motto is that “thoughts become things”.
Acclaimed sports journalist and presenter takes reins of CNN’s monthly horse racing programme
CNN International has announced that British sports presenter and journalist Aly Vance (nee Rowell) is to host ‘Winning Post’, the network’s monthly flat-racing show. Vance, a former international athlete, is an experienced presenter who has worked for broadcasters including BBC, Sky Sports, BT Sport and Channel 4.
She will front ‘Winning Post’ from February 2016, with her first episode filmed in Cape Town at the J & B Met and the inaugural CTS Million Dollar Race, Africa’s richest horse race. During her sports presenting career, Vance has interviewed world-renowned sports stars including Sir Bradley Wiggins, Jenson Button, Sebastian Coe, Andrew Strauss and Jonny Wilkinson.
Vance’s experience in sports presenting and production includes expertise in horse racing, equestrian, triathlon and sailing. As a professional athlete, Vance represented Great Britain in Modern Pentathlon and after graduating from Oxford University, she was part of the GB Olympic squad in the build-up to Beijing in 2008.
Brand Council South Africa announces new chairperson and board
At the end of 2015, a new board was elected for the Brand Council South Africa (BCSA). Leigh-Anne Acquisto was voted in as chairperson and Sbu Manqele as vice chairperson. Ivan Moroke, will be handing over the reins following his two-year tenure but he will stay on as a Director.
“There is much work to be done to fulfill the goal of the BCSA. It is the only industry body in South Africa that provides platforms for all marketing disciplines to engage around challenges and opportunities to grow the profession and practice of brand marketing. The foundation however is set for the new board to take the council forward under the stewardship of Leigh-Anne, someone I know very well and deeply respect,” said Moroke
Commenting on her new role, Acquisto said that she intends to solidify the role that the BCSA plays within the broader branding community. She also aims/plans to raise the profile of brand marketing and communications as a strategic business discipline that can effectively assist in achieving business growth.
Other board members include Ivan Moroke (CEO, Co Currency), Paul Kirsten (FD, HKLM), David Wingfield (Head of Marketing, Barclays Africa Group), Adam Byars (Managing Director, Grid Worldwide), Neo Makhele (Group Strategy Director, Ogilvy & Mather South Africa), Andisa Ntusbane (Head of Marketing Strategy and Planning, Old Mutual Emerging Markets), Kamogelo Sesing (Partner, Accomplice Creative), Danie Botha (Client Solutions Manager, Columinate), Bianca de Beer (Marketing Manager, Dial Direct Telesure), Anli Grobler (Academic Navigator, Vega School of Brand Leadership), Shaun Botes (Executive Creative Director, Xfacta Consulting Services), Sbu Manqele (Executive Director, The Switch Design Company SA), Dita Kreschel (Founder/CEO, Direct Action) Nokuthula Radebe (Marketing Manager, Yellowwood Future Architects)
Who’s won what
Grey appointed as first global creative agency for Bose
Grey has been appointed as the global creative lead for Bose, the high end leading audio brand. The pitch was a collaboration between the London and New York offices.
The appointment follows shortly after the network’s impressive performance at the 2015 Cannes Lions Festival and Euro Effies. The network has celebrated other great achievements in the past year including securing Procter & Gamble’s, Gillette’s Venus, Braun and Art of Shaving accounts, Emirates, Motorola and Pandora.
Grey’s winning streak, accompanied by the passion and enthusiasm that the team demonstrated for the brand was what set the award winning network apart from its competitors.
Foschini appoints Jupiter CT to produce a series of TVCs
The Jupiter Drawing Room Cape Town has been appointed by South African retailer, Foschini, to produce a series of television commercials. The brand is rich in heritage and expertise having focused on only women for 90 years, and it is this understanding of their market that sees the brand committing to featuring real women who resonate with their customers in their communication.
Foschini recently launched ‘The Fashion Friends’ – young women who are authentic, community-driven, young, and optimistic about life. Importantly, they are motivated to make a difference, and their passion is to empower confidence and positivity to women around them. They are the real women of South Africa.
Ross Chowles, executive creative director and creative strategist at Jupiter explains, “We want to change the consumer’s perception of Foschini by showcasing their fashion in a compelling environment. Ultimately, we are driving women in store to take another look at how Foschini has understood its market’s needs, and translated that into fashionable and wearable pieces.
Who’s making moves
SPARK Media launches Digital Briefcase as a digital marketing services offering for SME’s
SPARK Media, a division of Caxton CTP Limited and a fusion between NAB (the Newspaper Advertising Bureau) and Habari Media (digital media specialists), has recently launched a new division called the Digital Briefcase.
Through this offering, businesses have access to an array of digital marketing services as well as expert digital advice. This allows the business owner to focus on what they do best – running their business – while the digital marketing efforts are managed by Digital Briefcase.
The new division is headed up by general manager, Kristin Louw and working alongside her are digital experts Dumisani Ndhlovu, Tamlyn Barker and Melissa Simpson.
“Digital Briefcase offers a 360 degree marketing toolkit to SMEs, at a time when they begin to promote their products and services online,” says Louw. “We aim to serve the digital marketing needs of all South African businesses regardless of their size, helping them build profitable and engaged audiences.”
“We’ve found that while small businesses need digital marketing solutions, it is often seen to be costly and daunting. Digital Briefcase will partner with these companies and assist them in reaching new clientele, enabling previously untapped revenue and relationships.”
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